Why would deli meats matter for sustainability?

Urbanization, population growth, and a rising middle class lead to greater meat consumption. In 2016, approximately 55% of the world’s population lived in urban settlements, and this percentage is expected to increase to 60% by 2030, according to the UN.

Meanwhile, the world’s population is expected to surge to 9.6B by 2050, leading to a 69% increase in food production. Emerging markets are driving this growth: China, in particular, is the world’s largest consumer of meat, with protein consumption expected to grow 3 – 4% a year thanks to a rising middle class.

This increasing demand begs the question of how society will sustainably feed future generations, and meatless companies are like plantcraft looking to fill the gap.


The problem: animal agriculture


Harmful to the living planet

  • Causing 91% of deforestation and species extinction.

  • Largest emitter of greenhouse gasses

  • 124 million tons of untreated manure a year

  • Uses 45% of the Earth's land and 33% of its freshwater

  • 99% of meat animals come from intensive farming

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Health hazard

Products saturated with antibiotics and other chemicals

  • Processed meats are now registered Class 1 carcinogens

  • Meat consumption contributes to several chronic diseases, cancer and death.

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Inefficient food production

  • Extremely weak feed to food ratio

  • Plants fed to livestock could feed another 4 billion humans

How does Plantcraft help defend the living planet?

Alternative protein sources can reduce negative environmental impact of animal agriculture. Livestock is a major contributor to greenhouse gas emissions, unnecessary use of land, loss of habitat and species extinction. Additionally, reducing livestock could free up global cropland for human consumption, decrease soil erosion, and relieve pressure on the world’s water supply.